Year: 2024
Type: article
Abstract: The objectives of this research were 1) to study the political communication process of Channel 10 television station as a state media in the midst of new social challenges and dynamics, 2) to analyze political communication factors, and 3) to develop political communication. It is qualitative research. There were 30 key informants. The tools used were: Interview using in-depth interview method. Semi-structured questions and specify specific data collection methods The research results found that regarding the process and important factors in the use of political media, it was found that the mass media must adapt appropriately to presenting news via online and social media, which consists of important issues: 1) maintaining the reliability standards of news media, 2) responding. Meeting the needs of audiences under business pressure to act as a channel and public forum between political institutions and the people and 3) to enhance the public's knowledge and understanding of the work of the legislative institution. This led to the establishment of Parliament Television Station, Channel 10, with various programs related to politics and government. Knowledge and understanding of the Constitution and the transparent functioning of Parliament Guidelines for development and expansion into online platforms However, it was also found that there are factors that challenge people's access to information or communication between citizens and parliament, namely the lack of opportunities for members of parliament and the public to access the internet network and lack of skills in using related tools. For the Thai Parliament, it is necessary to develop directions in the parliamentary process, both in policy and practice. It increases the efficiency of parliament's communication with the people to create participation between the parliament and the people.
Source: Arts of Management Journal
Institution: Suan Sunandha Rajabhat University
Language: Thai
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W7215380291