Year: 2024
Type: article
Study design: Observational Study
Abstract: This research attempts to study the structural equation model of Service-oriented organizational citizenship behavior (SOCB) of frontline employee of hotel in Thailand which registered to The Thai Hotels Association (THA). They are comprised of 748 hotels which located on 4 main regions of Thailand. The amount respondents of this research are 452. The structural equation model (SEM) is a quantitative method applied to be the methodology of data analysis. Trust, perceived support, self-perception, and attitude are proposed to be independent variables. Leader-member exchange (LMX) proposed to be mediating variable. They are three objective of research 1. To initiate the predicted model for SOCB 2. To study the level of effects of psychological factor towards SOCB The finding indicates that LMX mediates only the causal relationship between perceived support and SOCB. LMX not mediate the causal relationship between trust, attitude and self-perception and SOCB.
Institutions: Kasetsart University, Ramkhamhaeng University
Language: Thai
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W7215410461