Work

The Influence of Knowledge, Motivation, and Trust on The Interest in Saving at Islamic Banks

Year: 2025

Type: article

Abstract: Islamic banking is increasingly developing as an alternative financial system based on Islamic principles. However, the level of literacy and adoption of Islamic banking services among the public remains a challenge. This study aims to analyze the factors influencing people's interest in using Islamic banking services, including their understanding of Sharia principles, trust in the Islamic financial system, and the effectiveness of marketing strategies implemented by Islamic banks. The research employs a quantitative approach by distributing questionnaires to a number of respondents. The findings indicate that the level of Islamic financial literacy, product innovation, and public trust significantly influence the decision to use Islamic banking services. Therefore, education strategies, promotion, and service innovation are needed to enhance public participation in Islamic banking.

Source: Economic and Business Management International Journal

Authors: Marjukah, Anis, Rerung, Ahadi, Lamakaraka, Fayzal, Tahir, Arifin, , Sudarsono, Nulhakim, Lukman, Naki, Anis, Sutiapermana, Aden

Institutions: Universitas Widya Dharma Klaten, Sekolah Tinggi Ilmu Ekonomi Port Numbay Jayapura, Indonesia University of Education

Language: English

Topic: Islamic Finance and Banking Studies

Subfield: Accounting

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W7215470696

FWCI:

Cites:

Cited by:

Related to: 10