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Effectiveness of Radio in Attaining the Sustainable Development Goals (sdgs) in Rural Areas of Taraba State, Nigeria

Year: 2023
Type: article
Study design: Observational Study
Abstract: Over the years, radio has proven to be one of the most potent tool for information, education and mobilization especially in rural areas of not only Nigeria but Africa as a whole. Because of its widest geographical reach, use of simple and local language as well as its affordability, radio has continued to be quite relevant in reawakening the rural populace from their complacency especially in terms of their developmental needs. This research study examines the effectiveness of radio in attaining Sustainable Development Goals (SDGs) in rural areas of Taraba state. Anchored on the agenda-setting theory, the research study adopts a mixed method for collection and analysis of both quantitative and qualitative data using tables and thematic analysis. 354 respondents constitutes the sample size which was randomly selected for the survey, while 72 discussants were purposively selected for the Focus Group Discussions (FGD) all of which were drawn from the population - Northern, Southern and Central senatorial zones in Taraba state. The findings of the study reveals amongst other things that, local radio stations in Taraba state are ineffective in promoting the attainment of SDGs and rural dwellers' participation in attaining the SDGs was equally poor. It was also discovered that, limited coverage by local radio stations and lack of consistent and comprehensive programmes on SDGs are some of the challenges bedevilling the attainment of the SDGs in Taraba state, Nigeria. However, the study recommends among other things that, there should be development journalism training for journalists, notably the radio managers, editors, and reporters. Also, journalists in radio stations of Taraba state should find ways of encouraging more participation of rural dwellers and grassroots leaders, either as guests or contributors in talk shows, phone-ins and other programmes so as to give them ample opportunity to actively partake in developmental projects that concerns them.
Language: English
Open Access status: diamond
OpenAlex ID: W7215499333
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