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Behavioral Economics: Understanding Consumer Choices in E-Commerce

Year: 2025

Type: article

Abstract: This research applies behavioral economics principles to analyze consumer choices in e-commerce settings. Through experimental studies, we examine how factors such as pricing strategies, website design, and social proof influence purchasing behavior. The findings reveal that cognitive biases significantly impact decision-making processes in online shopping. Recommendations for e-commerce businesses are provided to optimize user experience and enhance sales conversions.

Source: Aegaeum

Author: Liam O’Connor, Program Coordinator, Sustainable Development Agency, Nepal

Language: English

Topic: Decision-Making and Behavioral Economics

Subfield: General Decision Sciences

Field: Decision Sciences

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W7215526404

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