Year: 2023
Type: article
Study design: Observational Study
Abstract: The objective of this research is to investigate the effect of attitude toward entrepreneurship and self-efficacy on the entrepreneurial intentions of undergraduate students in the Faculty of Management Science, Nakhon Ratchasima Rajabhat University. This study uses a questionnaire as a survey instrument. The data collected from the sample is analyzed by using statistical analysis. The results of the study show that there were 415 students who answered the questionnaire. They study in the 1st – 3rd year of a bachelor’s degree in 12 programs. They are male and female who are 18 – 25 years’ old. The result of the structural equation modeling analysis indicates the effects between variables. Family as a subjective norm and self-efficacy positively affect attitude toward entrepreneurship. Also, self-efficacy and attitude toward entrepreneurship have positive effects on entrepreneurial intentions. Therefore, the effects of family as a subjective norm and self-efficacy on entrepreneurial intentions are mediated by attitude toward entrepreneurship.
Author: Pakdeechoho, Nutcharee
Institution: Nakhon Ratchasima Rajabhat University
Language: Thai
Subfield: Management of Technology and Innovation
Domain: Social Sciences
SDG: Quality education
Open Access status: diamond
OpenAlex ID: W7215545554