Year: 2021
Type: article
Abstract: The aim of this article is to describe the models of public understanding of science involved in the communication between disciplinary matrices of experts and lay scientific prosumers in digital social networks, in order to develop a Technique of Critical Documentary Analysis(TACD) that allows scientific cyberjournalists to carry out critical-qualitative research practices.The theoretical model that orders the interpretation of the data is the epistemology of testimony, so it is assumed that the development of communities of lay scientific prosumers in social networks is a consequence of the distrust in the normal epistemic authority, while cyber-journalistic interventions are still sustained in the deficit model.For the development of the TACD, a non-experimental descriptive-ethnographic methodological design was used, with a qualitative, retrospective-longitudinal approach, with which were selected, in a period of 6 months (2019-2020), segments of comments from experts, interface agents and laymen, related to terraplanning communities. The results obtained suggest that the development of a TACD requires situating the activity of interface agents in the interstice between the communities of experts and lay scientific prosumers, as well as traditional or social media, appealing to the meta function of communication, that is, to the possibility of understanding a theoretical position beyond the normal science paradigm, protected by unidirectional/verticalist literacy strategies, as well as the transmedia prosumption of evidence and arguments developed by laymen.
Source: MLS Communication journal.
DOI: 10.69620/tm26tx36
Author: Proto Gutierrez, Fernando
Language: Spanish
Topic: Journalism and Media Studies
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W7216031815