Year: 2024
Type: article
Abstract: Modern tools of business analysis of the competitiveness of an IT company are considered. It is proposed to use the method of customer survey, assessment of the external and internal environment of the company using SWOT analysis, the model of the five forces of competition by M. Porter. Based on the conducted business analysis of the company's competitiveness in the IT market of Kazakhstan, conclusions were drawn about the need for in-depth study of the industry and competitors' activities in order to make informed strategic decisions. The results of the study can serve as a basis for developing an effective strategy to increase the competitiveness of SECTOR TREE LLP in the IT market of Kazakhstan.
Source: Financial management
Authors: Капелюк, З.А., Кондратова , С.А.
Institution: Siberian University of Consumer Cooperatives
Language: Russian
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W7216612258