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The Influence of English Language Use on PT ICPN's Image on Social Media in Terms of Sales

Year: 2025
Type: article
Study design: Observational Study
Abstract: In the globalization era, English is a vital tool for international communication. However, there are still some weaknesses in Indonesian human resources, particularly in awareness of the benefits of English in improving career opportunities. This study aims to investigate the perceptions of business people and employees on the importance of English as a language of business communication in the era of globalization. Of 99 respondents, 50 from private companies participated. After analyzing questionnaires, semi-structured interviews were conducted. The findings show that English has a very positive impact on business people and employees such as facilitating and helping access to global information, increasing career opportunities, increasing self-confidence in communicating, increasing insight and knowledge, and understanding international business conditions. The involvement and challenges of speaking and understanding business people and employees are also sought to be described.
Language: English
Subfield: Communication
Open Access status: hybrid
OpenAlex ID: W7217487274
FWCI:
Cites: 5
Cited by:
Related to: 10