Використання Бізнес-аналітики Для Розроблення Стратегій Управління Ризиками На Фондовому Ринку
Year: 2025
Type: article
Abstract: The article examines the theoretical and methodological foundations of developing risk management strategies in the stock market using business analytics as a key instrument of the digital transformation of the financial sector. It is determined that in the context of increasing market volatility, macroeconomic instability, and growing information risks, traditional assessment methods lose their effectiveness, which highlights the need to shift toward data-driven management models. The purpose of the study is to generalize the theoretical foundations of using business analytics within the risk management system and to develop a conceptual model of the analytical cycle of strategic risk management. The methodological basis includes systemic, process, analytical, and strategic approaches, as well as methods of comparative, structural-logical, and conceptual analysis. As a result, the author’s concept of the “Risk Analytics Strategy Loop” is substantiated, which reflects a continuous cycle of analytical risk management – from data collection and structuring to feedback formation and system learning. The stages of developing an analytically oriented risk management strategy are proposed, and the institutional and organizational prerequisites for implementing analytical technologies in the stock market are identified. It is emphasized that business analytics serves not only as a data processing tool but also as a strategic mechanism for ensuring the stability of the financial system. The practical significance of the obtained results lies in the possibility of applying the proposed model to develop integrated risk management systems in financial institutions, investment companies, and regulatory bodies. The prospects for further research are related to enhancing analytical tools through the use of artificial intelligence, developing methods for forecasting behavioral risks, and integrating ESG components into the system of strategic management.
Authors: Чорновол, А. О., Штерма, Т. В., Коваль, О. А.
Institution: Bukovinian University
Language: Ukrainian
Subfield: Management Information Systems
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W7219239802