Year: 2023
Type: article
Study design: Observational Study
Abstract: This research has four objectives have studied; 1) to study the personal factors that demand access to people's rights in the election of Bangkok governor, 2) to study social factors, 3) to study social media factors, and 4) to study psychological factors. It is a quantitative research study. By random sampling without using probabilities with a sample group, namely people who live and whose name is in the Phra Nakhon district house registration Bangkok, aged 18-60 years, totaling 400 people. The research tool was an estimation scale-type questionnaire. The reliability was 0.925 and the data were analyzed using percentage, mean, standard deviation, and hypothesis testing.The results showed that:1. Personal factors found that the sample respondents were female. Aged between 21-30 years old with education level Diploma/High Vocational Certificate and trade.2. The overall social factor was found to be at a very agree level. When considering each aspect, the first was the family aspect, the second was the role and status aspect, and the third was the reference group aspect.3. Social media factors, in general, were found to be at a very agreeing level. When considering each aspect, it was found that the first order was Line, the second order was Twitter, and the third order was Facebook.4. Psychological factors as a whole were found to be at a very agreeing level. When considering each aspect, it was found that the first order was understanding, the second was personality, and the third was attitude.
Source: Dhammathas Academic Journal
Author: Shatnataphat, Chattawat
Institution: Western University
Language: Thai
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W7219404705