Year: 2026
Type: article
Abstract: Protected areas are an innovative direction of tourism business in Georgia. Its relevance in our country is due to the existence of a potential, unique base for the implementation of the ecotourism development program. Regions that can be used as ecotourism development zones, as a rule, have a poorly developed socio-economic structure of their own. This determines the need to analyze and study the processes that accompany the development of ecotourism. Against this background, all studies have confirmed that one of the most popular types of tourism is ecological tourism, a dynamically developing direction of the world tourism industry, which accounts for 7-8% of the world capital turnover in the tourism business. Georgia has great potential, ecotourism of protected areas can become a leading type of tourism. The study uses information technologies, systemic approaches and comparative analysis. The scientific novelty of the research is the proposal of theoretical and methodological approaches to the strategic management of ecological tourism development, in particular, the elements of the strategic planning system. The development of recommendations for demonstrating the potential of ecological tourism functioning in protected areas and for ecological tourism management, expanding the scope of the study of theoretical issues will become the basis for strategic planning for the development of ecological tourism in the region, which will contribute to economic growth and raising the standard of living of the population.
Source: ГРААЛЬ НАУКИ
Institution: Gori State University
Language: English
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W7219682188