A conceptual review of the factors influencing electric vehicle purchase intention in Yunnan, China
Year: 2026
Type: article
Abstract: This conceptual review develops a theory-based framework for explaining electric vehicle purchase intention in Yunnan, China, by integrating attitude, subjective norm, perceived behavioral control, and charging infrastructure within an extended Theory of Planned Behavior perspective. The article synthesizes recent literature on electric vehicle adoption, green consumption, sustainable transportation, TPB-based purchase intention, and charging infrastructure in China and comparable markets. Rather than conducting primary data collection, the review organizes prior theoretical and empirical evidence to clarify the expected relationships among the four constructs and electric vehicle purchase intention in an inland provincial context. The review suggests that favorable attitudes may strengthen consumers' willingness to purchase electric vehicles when EVs are perceived as useful, environmentally beneficial, and economically worthwhile. Subjective norm may shape intention through social approval, peer influence, and the growing legitimacy of green mobility, while perceived behavioral control may matter because consumers must feel capable of affording, charging, operating, and maintaining an electric vehicle. Charging infrastructure is also identified as a key contextual factor because accessible and reliable charging conditions reduce perceived inconvenience and improve the feasibility of ownership. The article concludes that EV purchase intention in Yunnan should be understood as the outcome of both psychological evaluation and local infrastructural readiness. The proposed framework contributes to EV adoption literature by extending TPB with charging infrastructure and by highlighting the need for region-sensitive research in inland China.
Source: Multidisciplinary Reviews
Language: English
Subfield: Electrical and Electronic Engineering
Field: Engineering
Domain: Physical Sciences
Open Access status: diamond
OpenAlex ID: W7219934865