ความสัมพันธ์ระหว่างปัจจัยแรงจูงใจของบุคลากรสายสนับสนุนวิชาการกับการพัฒนาสู่องค์การเชิงยุทธศาสตร์ ของมหาวิทยาลัยสุโขทัยธรรมาธิราช
Year: 2024
Type: article
Study design: Observational Study
Abstract: This study aimed to investigate: (1) the levels of motivation factors among academic support personnel, (2) the levels of development towards strategic organization at Sukhothai Thammathirat Open University (STOU), (3) the comparison of opinions on development towards strategic organization based on demographic factors, and (4) the relationship between motivation factors and development towards strategic organization at STOU. This quantitative research was conducted with a population of 648 academic support personnel, and a sample of 252 respondents was selected using Taro Yamane’s formula with a 95% reliability level through convenience sampling. Data were collected using a questionnaire, and statistical analysis included frequency, percentage, mean, standard deviation, t-tests, one-way ANOVA, and Pearson’s correlation coefficient, with significance set at 0.05. The results showed that: (1) overall, the motivation factors among academic support personnel were rated at the highest level, (2) the level of development towards strategic organization at STOU was rated high, (3) opinions on development towards strategic organization did not significantly differ by gender, age, or education level, but they did significantly differ by length of service, employment status, position level, and monthly income at the 0.05 level, and (4) there was a moderate positive correlation between motivation factors and development towards strategic organization (r = 0.410), with statistical significance at the 0.05 level.
Authors: Panyang, Thongroi, Akahat, Noppon
Institution: Sukhothai Thammathirat Open University
Language: Thai
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W7219945971