Critical Analysis of AI-Generated Video Content and its Influence on Peter Obi's Social Identity Formation in Nigeria's 2023 Presidential Election
Year: 2025
Type: article
Abstract: The study investigated the influence of AI-generated deepfake videos on social identity formation during Nigeria's 2023 presidential election, specifically analyzing the deepfake video featuring Peter Obi, which falsely claimed he lifted 439 million Nigerians out of poverty. The objectives included analyzing the role of social media in disseminating deepfake content, examining narrative structures and themes in such videos and assessing their potential consequences on the integrity of the democratic process. Utilizing a qualitative case study methodology, the researchers employed thematic analysis and critical discourse analysis to explore the video's content and its impact on viewers' perceptions. Findings indicated that deepfake videos exacerbate existing ideological divides, distort political discourse and diminish voters' ability to discern truth from falsehood, ultimately undermining public trust and social cohesion. Based on the findings, it is concluded that deepfake videos pose a significant threat to democratic integrity and it is recommended that the Nigerian legislature should establish comprehensive regulations on deepfake technology, social media platforms, implement robust detection tools, political candidates prioritize transparent communication and civic organisations should enhance media literacy among voters.
Source: ZARIA JOURNAL OF COMMUNICATION
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W7220101446