การจัดการความต่อเนื่องทางธุรกิจ หลังการแพร่ระบาดของโรคติดเชื้อไวรัสโคโรนา 2019 (covid-19) กรณีศึกษา: บริษัท ไทยไฟลท์เทรนนิ่ง จำกัด หน่วยธุรกิจที่สร้างรายได้ของบริษัท การบินไทย จำกัด (มหาชน)
Year: 2024
Type: article
Abstract: The objectives of this research were (1) to study the factors influencing business continuity management after COVID-19 pandemic, and (2) to propose guideline for effective post-pandemic business continuity management. This qualitative research focus on the revenue-generating business unit of Thai Airways International Public Co. Ltd.; specifically THAI Flight Training Co. Ltd. The study sample included two executives and four operational officers. Data were collected through in-dept individual interviews and focus group discussions. The findings identified four key factors affecting business continuity management: 1) leadership, 2) organizational competency, 3) resilience, and 4) business continuity management strategies. After the pandemic, the management team and staff shared a common vision for driving the organization toward survival. This involved revision, modifying, and reformation rules and regulations to achieve organizational proficiency. Effective resource utilization became a priority, emphasizing collaborative planning between management and staff. Ultimately, the shared goal is to guide the organization into a new era of success following the crisis.
Language: Thai
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W7220103767