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Exploring the Influence of Export Orientation on Small Firms Performance: The Moderating Role of Export Knowledge

Year: 2024

Type: article

Abstract: Despite the burgeoning studies on the performance implications of export orientation and export knowledge, our comprehension of how they influence the export performance of SMEs is scarce. This study aims to assess the impact of export orientation on SME export performance in Nigeria through the moderating effect of export knowledge. The research model was evaluated with a sample of 278 Nigerian exporting SMEs using a convenience sampling technique, and a questionnaire was applied for data collection. Partial least square–structural equation modeling (PLS-SEM) was employed. The conclusion of the analysis supports the notion that export orientation improves SMEs' export performance in Nigeria. Moreover, export knowledge was found to moderate the association significantly. This finding provides practical insights for industry players on the variables that drive the export performance of SMEs.

Source: Zhongguo Kuangye Daxue Xuebao

Authors: Abubakar, Mukhtar Salisu, Rahim, Norhuda Abdul, Yusof , Raja Nerina Raja, Yahya, Mohamed Hisham

Institutions: Maitama Sule University Kano, Maryam Abacha American University of Nigeria, Universiti Putra Malaysia, Putra Business School

Language: English

Topic: International Business and FDI

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: diamond

OpenAlex ID: W7220108176

FWCI:

Cites: 46

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Related to: 10