Work

Psychological Perspective and Player Behavior Toward the Purchase of Exclusive Items in the Game Clash of Clans

Year: 2025

Type: article

Abstract: This study aims to examine the psychological behavior of players when purchasing exclusive items in the Clash of Clans game, focusing on aspects of motivation, perception, emotion, and gaming experience. Using a descriptive qualitative approach and simple linear regression analysis through questionnaires, this study reveals that purchasing decisions are influenced by emotional needs, a sense of exclusivity, and trust in product quality and the game developer. Furthermore, a positive gaming experience has been shown to enhance player loyalty and purchasing decisions. The study also identifies the importance of targeted promotional strategies focusing on emotional value, player experience, and transparent communication. These findings are expected to serve as a foundation for designing more effective marketing strategies within Indonesia’s digital gaming industry.

Source: Intellectual Article Studies of Social, Language, and Art

Authors: Saputra, Raihan, Ahmad, Safturi, Haqiqi, Ibnu, Irawan, Ines Nur, Vhalery, Rendika

Institution: Universitas Indraprasta PGRI

Language: English

Topic: Digital Games and Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W7220146162

FWCI:

Cites:

Cited by:

Related to: 10