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Exploring the Drivers of Social Entrepreneurship Education: A Social Cognitive Career Theory Perspective in Thai Rajabhat Universities

Year: 2026
Type: article
Study design: Observational Study
Abstract: This research investigates Thai students’ engagement with social entrepreneurship education at Rajabhat University through the lens of Social Cognitive Career Theory (SCCT).0The study examines several key variables: programme characteristics (PC), self-efficacy (SE), outcome expectations (OE), intentions to pursue careers in entrepreneurship and data analytics (IED), and study intentions (IS). The innovative curriculum integrates concepts of social entrepreneurship with business analytics and gamification elements. The researchsurveyed 732 students from high school and vocational institutions. The methodology employed two complementary analytical approaches: Confirmatory Factor Analysis (CFA) to validate the measurement scales and Partial Least Squares Structural Equation Modelling (PLS-SEM) to evaluate relationships between variables. Both analytical methods yielded consistent results, with CFA confirming the validity of the measurement scales. The PLS-SEM analysis revealed several significant findings: programme characteristics substantially influenced self-efficacy and outcome expectations. Self-efficacy emerged as a strong predictor of students' career intentions. However, the study found no direct relationship between outcome expectations and career intentions. These findings highlight the importance of developing educational curricula that specifically target the enhancement of students' self-efficacy while providing clear explanations of expected outcomes. Such an approach appears crucial for improving the effectiveness of entrepreneurial education within the Thai educational context.
DOI: 10.65763/jmss.2026.e280665
Language: English
Open Access status: diamond
OpenAlex ID: W7220159154
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Cites: 54
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Related to: 10