ปัจจัยในการนำเข้าปลาทูแช่แข็งจากผู้จัดจำหน่ายอาหารทะเลแช่แข็งของไทยสู่ผู้ประกอบธุรกิจจำหน่ายอาหารทะเลแช่แข็งในนครหลวงเวียงจันทน์
Year: 2020
Type: article
Abstract: Imported sea foods in Vientiane, Laos is one of the successful businesses due to the geography which Laos does not close or near to seas. Especially, the mackerel fish is the most popular sea food in Lao PDR. Thus, this research investigated affecting factors of frozen mackerel importer from Thailand to Laos by using a qualitative research. The key performance was the biggest mackerel importer of Vientiane, Lao PDR. The imported company has run the business more than 10 years. According to the results of the study, there were several factors of imported frozen mackerel business in Vientiane that could affect to consumers’ considerations such as environment, organizational factors, and the selling places. These were, however, just a small part for doing business in Vientiane. The most important factor was communication or contact with material distributors who could help the importer to supply the goods in appropriate in quantity, quality, and time.
Institution: Khon Kaen University
Language: Thai
Domain: Life Sciences
Open Access status: diamond
OpenAlex ID: W7220170615