Year: 2026
Type: article
Abstract: This study aimed to investigate the trends in organizing successful music festivals and to synthesize strategic guidelines for developing music festivals within the Thai context. The study employed a qualitative research design using the Ethnographic Delphi Future Research (EDFR) technique. Data were collected over three rounds from 17 key informants. The data were analyzed using Median (Md.) and Interquartile Range (IQR). The findings revealed that the trends for successful music festival organization consist of four key dimensions: (1) Management, (2) Marketing, (3) Creative Economy and Soft Power, and (4) Business Operation Concepts. All dimensions reached a high level of consensus among experts, with median scores exceeding 4.50 (Md. > 4.50) and low interquartile ranges. The results indicate that the integration of these four dimensions is a crucial factor for the success of music festivals. These findings can serve as a guideline for formulating policies and strategies to foster the sustainable growth of the music festival industry in Thailand.
Institution: Bansomdejchaopraya Rajabhat University
Language: Thai
Topic: Sport and Mega-Event Impacts
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W7220174820