ปัจจัยที่มีผลต่อการสมัครเข้าทำงานในตำแหน่งพนักงานต้อนรับบนเครื่องบินของนักศึกษาระดับอุดมศึกษาในมหาวิทยาลัย
Year: 2025
Type: article
Study design: Observational Study
Abstract: This independent study aimed to a study of motivational factors influencing higher education student’s decision to apply for cabin crew positions and to study the comparative motivations that influence the decision of higher education student’s decision to apply for cabin crew positions. This study used a mixed method research process, using a questionnaire as a quantitative research tool. Data was collected from a sample of 240 people and an interview was used as a qualitative research tool. Data were collected from a sample of 12 people and analyzed using statistics of frequency, percentage, mean, standard deviation, t-test, one-way ANOVA, and multiple regression analysis. Results of the study revealed that the motivations that influence higher education student’s decision to apply for cabin crew positions. It was found that all motivations were at a high level. The highest level was motivation from the work environment ( = 4.00, S.D. = 1.172), followed by personal motivation (Personal Factor) ( = 3.85, S.D. = 1.074), motivation from skills and learning development ( = 3.84, S.D. = 1.134), motivation from job characteristics ( = 3.68, S.D. = 1.060), motivation from compensation and welfare of flight attendants (Monetary and Fringes Benefits) ( = 3.66, S.D. = 1.070), and the lowest was social motivation (Social Factor) ( = 3.65, S.D. = 1.085).
Authors: ทองรักษ์, สุดารัตน์, Jeeradist, Thongchai
Institution: Kasem Bundit University
Language: Thai
Topic: Employer Branding and e-HRM
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W7220175626