Year: 2024
Type: article
Study design: Observational Study
Abstract: The purposes of this research were 1) study the state of modern management in private universities, 2) examine students' decision-making regarding further education, and 3) investigate how modern management in private universities affects students' decisions to pursue further education. The research is quantitative in nature. The sample group consists of 400 undergraduate students from private higher education institutions in Pathum Thani Province. The research instrument used is a questionnaire with a reliability coefficient of 0.92. The statistical methods employed include mean, standard deviation, and stepwise multiple regression analysis. The research findings revealed that: 1. The overall modern management conditions in private universities were at a high level (x̅ = 4.21, S.D. = 0.54). The areas ranked from highest to lowest were: public relations (x̅ = 4.42, S.D. = 0.63), welfare and services (x̅ = 4.39, S.D. = 0.79), curriculum and teaching management (x̅ = 4.28, S.D. = 0.75), and the area with the lowest mean was the institution's image (x̅ = 3.69, S.D. = 0.62). 2. The overall decision to pursue further studies by students was at a high level (x̅ = 4.37, S.D. = 0.65). The areas ranked from highest to lowest were: having programs and fields of study that meet their needs (x̅ = 4.50, S.D. = 0.75), most friends prefer to study at this institution (x̅ = 4.47, S.D. = 0.75), and being an institution that creates opportunities and embraces new things for students (x̅ = 4.46, S.D. = 0.76). The item with the lowest mean was the belief that graduates from private universities can succeed in their careers similar to graduates from public universities (x̅ = 4.25, S.D. = 0.94). 3. The modern management in private universities that influenced students' decisions to pursue further studies included personnel management (X4), curriculum and teaching management (X5), welfare and services (X7), and location (X2). These factors significantly influenced students' decisions at the .01 level, predicting 40.3% of the decision to pursue further studies. The raw score prediction equation was Y' = 1.651 + .214(X4) + .228(X5) + .096(X7) + .098(X2). The standard score prediction equation was Z = .261(X4) + .275(X5) + .121(X7) + .112(X2).
Author: Yuenyong, Nithima
Institution: Pathumthani University
Language: Thai
Subfield: Education
Field: Social Sciences
Domain: Social Sciences
SDG: Quality education
Open Access status: diamond
OpenAlex ID: W7220188912