ความพึงพอใจที่มีต่อการรับชมสื่อวีดิทัศน์ เรื่อง Road to SMC ของนิสิตสาขาวิชาสื่อสารมวลชนทางกีฬา มหาวิทยาลัยบูรพา
Year: 2021
Type: article
Study design: Observational Study
Abstract: This study entitled “the satisfaction on watching the video “Road to SMC” of undergraduate students majoring in Sport Mass Communications at Burapha University” aimed 1.) to study the satisfaction on watching the video “Road to SMC” of undergraduate students majoring in Sport Mass Communications at Burapha University and 2.) to compare the difference between the demographic characteristics and the satisfaction on watching the video “Road to SMC” of undergraduate students majoring in Sport Mass Communications at Burapha University. This was the quantity research and 181 questionnaires were used as the data collection tool. The results showed 1.) Most of them were 120 males or 66.3 % and 57 participants or 31.5% studied in 2nd year; 2.) Participants had totally the satisfaction on watching the video “Road to SMC” with a high level of 4.33 and when considering as a whole revealed that the participants were satisfied with the content and the technique with a highest level of 4.34, the image was 4.32 and the sound with 4.30 respectively; 3.) The different gender and the satisfaction on watching the video “Road to SMC” were not different with a statistical significance level of .05
Institution: Burapha University
Language: Thai
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W7220189342