Year: 2025
Type: article
Study design: Systematic Review
Abstract: The COVID-19 pandemic has compelled Micro, Small, and Medium Enterprises (MSMEs) to face dual challenges: a health crisis and global economic disruption. This article aims to analyze how digital transformation serves as a primary catalyst for MSME resilience and sustainability during times of crisis. Employing the Systematic Literature Review (SLR) method, this study reviews 10 prominent empirical and conceptual articles published between 2020 and 2022. The findings indicate that digital transformation cannot be viewed merely as technology adoption, but rather as a strategic shift in business models. Two main transformation paths were identified: operational efficiency and market diversification. Furthermore, the integration of knowledge management and external support serves as a critical determinant for MSME success in adaptation. This article provides insights for practitioners and policymakers regarding the importance of technological readiness and business model innovation.
Source: Jurnal Prima Manajemen
Authors: Akhmad Fathur Rahman, Dian Masita Dewi
Institution: Lambung Mangkurat University
Language: English
Subfield: Business and International Management
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W7220329699