Year: 2019
Type: article
Abstract: The objective of this research is to study behavioral bias through setting a default option in food consumption among college students in Bangkok and its suburbs via a population-based survey experiment. The survey encompasses 1,222 observations across 15 educational institutes. Based on the literature, this research categorizes three ways of setting a default option via recommendations, cognitive effort and context. Comparing the treatment groups to the baseline, the findings reveal that setting a default option via the three channels affects consumption choices, which can be implemented as a policy. This ranges from including healthy food items in recommended menus, making a healthy option a default that requires no addition cognition, and creating contextual components that highlight options and induce the consumption of healthy food.
Source: Thailand and The World Economy
Institution: Chulalongkorn University
Language: English
Subfield: General Decision Sciences
Field: Decision Sciences
Domain: Social Sciences
Open Access status: diamond
Funder: Thai Health Promotion Foundation
OpenAlex ID: W7220340733