Year: 2025
Type: article
Abstract: This study examines the use of improve the well-being of its users in the digital age. In the context of the digital economy, social media has transformed into a commercial space that allows individuals to earn income through content strategies, personal branding, and social interaction. Using a qualitative case study approach on three active Instagram users, this study reveals that visual consistency, digital persona credibility, and the ability to adapt to platform algorithms are the main determinants in social media monetization. The results also show that income success through Instagram is greatly influenced by social capital, audience trust, and the sustainability of content strategies. This study emphasizes the importance of digital literacy and innovation in facing the challenges and opportunities and the digital economy.
Institution: Universitas Dr. Soetomo
Language: English
Subfield: Business and International Management
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W7220344690