ความสัมพันธ์เชิงสาเหตุของแรงจูงใจในการทำงานที่ส่งผลต่อประสิทธิภาพ ในการปฏิบัติงานของพนักงานในอุตสาหกรรมการผลิตน้ำดื่มประเทศไทย: กรณีศึกษาอิทธิพลคั่นกลางของตัวแปรความผูกพันต่อองค์การ
Year: 2024
Type: article
Study design: Observational Study
Abstract: The purpose of this study is to investigate the work motivation that influences the organizational commitment and performance effectiveness of employees in the Thai drinking water industry. It also examines the mediating role of organizational commitment between employees' work motivation and their performance effectiveness in this sector. The study was conducted as a quantitative study and involved employees in 20 factories in the Thai drinking water industry, with a total of 391 participants selected through stratified random sampling. Data collection was facilitated by structured questionnaires, and the analysis used descriptive statistics, including frequency, percentages, mean and standard deviation, as well as inferential statistics through structural equation modeling. The findings showed that the respondents included 174 employees from drinking water factories, 154 from soft drink factories, 55 from soda factories, and 8 from mineral water factories. The hypothesis tests confirmed that the structural model fits well with the empirical data and show that work motivation has a direct effect on both organizational commitment and employee performance effectiveness. In addition, there is an indirect effect of organizational commitment on performance effectiveness. An important finding from this study is the central role of motivation according to ERG theory in all dimensions. Organizations are therefore recommended to prioritize these dimensions by implementing comprehensive compensation and benefits policies and strategies that maintain living standards, improve employee relations and clearly define career paths. In addition, emphasis should be placed on fostering organizational commitment among employees.
Institution: Thongsook College
Language: Thai
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W7220518883