Year: 2025
Type: article
Abstract: ABSTARCT This study aimed to explore the application of ESG (Environment, Social and Governance) concepts in sustainable organizational development of business operators in Chiang Mai Province, focusing on industries related to public relations media, food, and transportation. The research used qualitative interviews and analyzed and classified data from interview transcripts. The results of the study found that most business operators were aware of ESG concepts and took some actions before ESG became a widespread practice, with adaptations in three main dimensions: Environmental dimension: using clean energy, reducing resource consumption, adjusting production processes to be environmentally friendly, and promoting waste separation and recycling. Social dimension: emphasizing employee rights, gender equality, occupational safety, supporting communities through social projects, and helping with the environment and community development. Governance dimension: focusing on transparency in business operations, ethical corporate governance, and using technology to increase efficiency and reduce environmental impacts. However, it was found that business operators still lack a systematic approach to monitor and evaluate ESG performance. This research therefore recommends the establishment of an operational framework based on accepted ESG standards to help organizations effectively and sustainably adapt in the long term.
Institution: Maejo University
Language: Thai
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W7220547481