Work

Strategic capabilities in management system on competitive advantage and its impact on fisheries small and medium enterprises’ (SMEs) performance in Indonesia

Year: 2026

Type: article

Abstract: Research background and purpose The fisheries SME sector in Indonesia, particularly on the island of Java is currently facing critical challenges stemming from limited digital adoption, weak networking capabilities, and inefficient supply chain practices. The current research focuses on understanding the impact of digital marketing innovation, network capabilities, and supply chain management systems on the competitive advantage and performance of SMEs fisheries sector. The aims of this research to analyze the effect of strategic capabilities in SMEs performance Design/methodology/approach A quantitative research design was employed using structured questionnaires distributed to 398 fishery SMEs across the island of Java, Indonesia. The study sample utilized a stratified random sampling method to ensure proportional representation across all provinces and business categories. Data were analyzed using SEM-PLS. Findings The research results that networking capability exerts the strongest influence on competitive advantage (β = 0.42; p < 0.001), followed by supply chain management systems (β = 0.31; p < 0.01), while digital marketing innovation demonstrates a weaker yet significant influence (β = 0.18; p < 0.05). Competitive advantage significantly predicts SMEs performance (β = 0.47; p < 0.001). Furthermore, regarding mediation, the findings confirm that competitive advantage partially mediates all three of these relationships. The model demonstrates substantial explanatory power, with an R² value of 0.61 for competitive advantage and R² = 0.73 for SMEs performance. Value added and limitations This study has several limitations. First, the sample of 398 SMEs may not be representative of the entire fisheries sector in Indonesia. The focus on Java limits the generalizability of the findings to other regions.

Source: Management

DOI: 10.58691/man/231373

Authors: Dede Rianatullah, Lunsong Chen, Itsna Rahmafitriani, Finadatul Wahidah, M.Imam Bukhori

Institutions: Shanghai Ocean University, Politeknik Negeri Semarang

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Business and International Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Industry, innovation and infrastructure, Decent work and economic growth

Open Access status: gold

Estimated APC paid: $237