To describe or to tell? Differential impact of short-video narrative forms on impulsive travel intention
Year: 2026
Type: article
Source: Journal Of Vacation Marketing
Authors: Xiuli Jing, Zhe Wang, Duo Nie, Lu Zhang
Institutions: Jinan University, Michigan State University
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W7220907331