Work

Balancing continuity and relevance: Innovation–nostalgia configurations in time-honored brand revitalization

Year: 2026

Type: article

Study design: Observational Study

Source: Human Systems Management

DOI: 10.1177/01672533261496673

Authors: Xiangyu Li, Danaikrit Inthurit, Surachai Kungwon, Nirote Sinnarong

Institutions: Maejo University, Chuxiong Normal University

Language: English

Topic: Nostalgia and Consumer Behavior

Subfield: Social Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7221060331

FWCI:

Cites: 84

Cited by:

Related to: 10