Peningkatan Pengetahuan Retensi Karyawan pada Xavier Marks Realty - Estate Signet (XMSI Mekarwangi)
Year: 2026
Type: article
Abstract: Human Resource Planning (HRP) is a critical and complex process that involves forecasting and fulfilling workforce needs through recruitment, selection, training and development, compensation, retention, and succession planning. Among these, employee retention is particularly significant, as high turnover rates can hinder organizational performance and disrupt progress toward strategic goals. This study focuses on PT Xavier Marks, a pioneer in property marketing based on a management partnership model, specifically its XMSI Mekarwangi branch in Bandung, which is currently facing high turnover among marketing representatives. As key drivers of the company’s growth, these employees are expected to maintain loyalty and deliver high performance. In response to this challenge, a community service program was implemented to enhance employee retention efforts through targeted knowledge-sharing and practical strategies. The initiative aims to support XMSI in reducing turnover rates by equipping management with actionable insights into employee engagement and retention. The outcomes of this program are expected to contribute to more effective HR planning and sustainable workforce development within the organization.
Source: Jurnal Dharma Bhakti Ekuitas
Authors: Regi Sanjaya, Tongam Sirait
Language: English
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W7222437151