Business Model Innovation of Pop Mart Under First-release Economy and Corporate Performance
Year: 2026
Type: conference-paper
Abstract: This paper focuses on the initial economic category, selects bubbmat as a specific analysis case, and examines the actual effect of business model innovation on enterprise performance. The results show that bubbmat has long-term potential in the field of IP innovation to build core competitive advantages and occupy the first place in the market by relying on the scarce initial mode. With the unique selling point of blind box, it mobilized consumers’ willingness to participate, built an all-channel operation framework of online and offline linkage at the same time, and the whole set of business model innovation path fully matched the overall development direction of the first-launch economy. Such innovative measures enhanced the market attraction and industry competitive advantage of the brand, led to the gradual increase of the revenue and profitability of the enterprise, and promoted the overall business performance to maintain a good trend. Combined with the actual development of the new consumption industry, the conclusion of this study can provide theoretical and practical reference for similar new consumption enterprises to adapt to the pace of economic development, optimize their own business model and complete the transformation and upgrading and long-term development.
Source: SHS Web of Conferences
Author: Wenchen Zhang
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W7224677809