Digital Platforms and Innovation Orientation among innovative companies in Hungary and South Korea
Year: 2026
Type: conference-paper
Abstract: Advances in digital technologies have significantly transformed how companies innovate and collaborate. Digital platforms, such as online business networks, professional communities, and collaboration-supporting systems, now play a key role in establishing and maintaining innovation partnerships. The aim of this study is to examine how innovation orientation among companies in Hungary and South Korea impacts the perception of digital platforms in supporting innovation, as well as how different innovation activities relate to this impactThe research is based on an international firm survey on the external business environment and focuses primarily on the perception of the importance of digital platforms, the planned types of innovations and the innovation activities performed. The analysis employs descriptive statistical methods and cross-country and company group comparisons with t-tests and correlations. A link has been found between market-oriented innovation strategies and the perceived importance of digital platforms. The results contribute to a better understanding of digital innovation ecosystems and provide practical insights for corporate and innovation policy decision-makers.
Authors: Balázs Deák, István Szabó, László Személyi
Institution: Obuda University
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W7224848845