Usability and User Experience Quality Enhancement for Community Based E-commerce Platforms in Turkey
Year: 2026
Type: conference-paper
Abstract: Effective community-based e-commerce platforms necessitate a seamless integration of functional efficiency and user satisfaction to remain competitive. This research investigates the usability and User Experience (UX) quality of a specialized Turkish e-commerce platform to bridge the gap between technical performance and perceived user value. The primary aim of this study is to identify critical usability barriers and propose actionable design enhancements tailored for community-centric digital markets. A mixed-methods approach was employed, integrating a heuristic evaluation based on Nielsen’s ten usability principles with the System Usability Scale (SUS) to assess homepage navigation, service discovery, and transaction workflows. Quantitative analysis revealed marginal usability with a mean SUS score of 65.5, indicating significant friction in the interface design. Conversely, qualitative findings from satisfaction scales and user feedback showed high levels of perceived value, highlighting a critical discrepancy between functional usability and experiential perception. Key issues identified include inconsistent information architecture, mobile interface limitations, and gaps in content completeness. This study concludes that community-based platforms must prioritize interface consistency and mobile optimization to align technical performance with user expectations. These findings provide practical implications for developers managing small-scale e-commerce sites, suggesting that localized design strategies are vital for user retention. Future research should explore the longitudinal impact of these proposed design interventions on conversion rates and cross-cultural user behavior within broader e-commerce ecosystems.
Institutions: Binus University, Erciyes University
Language: English
Subfield: Human-Computer Interaction
Field: Computer Science
Domain: Physical Sciences
Open Access status: hybrid
OpenAlex ID: W7225201435