Work

The dead classroom theory: exploring ai-Driven Education’s impacts on marketing learning

Year: 2026

Type: article

Source: Marketing Education Review

DOI: 10.1080/10528008.2026.2755499

Authors: Thomas Martin Key, Adam Mills, Leyland Pitt

Institutions: University of Colorado Colorado Springs, Loyola University New Orleans, Simon Fraser University

Language: English

Topic: Management and Marketing Education

Subfield: Education

Field: Social Sciences

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W7225392012

FWCI:

Cites: 23

Cited by:

Related to: 10