School Enrollment Governance: Developing a Principal-Led Governance Model to Enhance New Student Enrollment at SMP Negeri 24 Ambon
Year: 2026
Type: article
Abstract: SMP Negeri 24 Ambon is a relatively new public junior secondary school whose enrollment has grown despite limited road access and competition from established schools. This study develops a principal-led school enrollment governance model that reframes student recruitment as a public-service governance process rather than a promotional activity alone. A qualitative conceptual-development design was used by combining contextual document analysis with an integrative synthesis of 35 Scopus records and selected Indonesian studies. School records for 2023–2025 were analyzed descriptively, while the literature was coded around Mintzberg’s interpersonal, informational, and decisional managerial roles, school market orientation, distributed leadership, public accountability, and educational service quality. The contextual analysis shows that new-student intake increased from 52 students in 2023 to 80 in 2025, while total enrollment increased from 158 to 211 students. Actual intake exceeded stated capacity in all three years, indicating that the central challenge is not only attraction but also sustainable, transparent, and capacity-sensitive enrollment governance. The resulting model comprises six interconnected dimensions: enrollment intelligence and strategic direction; distributed coordination and resource alignment; school quality and public value proposition; community partnership and public communication; accessible and accountable admission services; and monitoring, evaluation, and adaptive learning. These dimensions operate through public trust, school image, service quality, and school attractiveness to support sustainable enrollment. The model requires empirical validation through interviews, observation, documentation, and stakeholder review at SMP Negeri 24 Ambon.
Authors: Dimas Sariman, Jusuf Madubun, Aminah Bahasoan
Language: English
Subfield: Education
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W7225909508
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