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Deepfake Teknolojilerinin Etik, Hukuki ve Toplumsal Etkileri: Disiplinlerarası Bir İnceleme

Year: 2026
Type: article
Abstract: The growing use of artificial intelligence tools for generating images, audio, and video has made questions of reality, representation, and trust more visible in contemporary communication environments. This study examines the ethical, legal, and societal effects of deepfake technologies through an interdisciplinary framework centered on communication studies. The main problem is that synthetic content does not merely produce misinformation; it also creates interconnected consequences for consent, identity, personality rights, the reliability of audiovisual evidence, and public deliberation. The study employs a qualitative integrative literature review based on document analysis and thematic analysis. Following a multi-stage search and screening process, 30 studies were compared through ethical, legal, and societal themes and related subcodes. The findings show that ethical debates concentrate on non-consensual representation, loss of control over identity, and distributed responsibility, while legal debates focus on personality rights, privacy, freedom of expression, and regulatory gaps. At the societal level, erosion of trust in audiovisual evidence, misinformation, political manipulation, and the possibility of dismissing authentic records as deepfakes become prominent. The analysis also shows that these effects are interconnected across production, representation, circulation, and verification processes. The study contributes by bringing fragmented debates from different disciplines into a common coding framework and proposes an integrated governance approach combining technical verification, legal protection, platform accountability, and media literacy.
Author: Kiraz, Ersel
Language: Turkish
Open Access status: green
OpenAlex ID: W7225948619
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