Prospecção de novos negócios numa indústria de autopeças: diagnóstico de falhas e sugestões de ferramentas para melhoria
Year: 2013
Type: article
Abstract: The growth and expansion in auto parts market are directly related to the ability of a company to innovate and gain new customers, increasing its portfolio of customers and products. For this purpose the process of prospecting for new business has become a key process in companies seeking this goal, which requires teams and structures dedicated to it. Besides counting on available resources to carry out prospecting, it is necessary to properly manage the process as a whole, whose main result is a business proposal, which may lead to closer relations with the potential client and the activation of a new business. Process failures and difficulties to formulate a commercial proposal lead to documents produced without the quality needed that makes it harder to obtain new business. The objective of this study is to evaluate the process of new businesses quotation in the auto parts industry and indicate opportunities for improving this process. This goal is achieved by mapping the current process, from the diagnosis of problems and the indication of tools that can prevent or minimize the problems diagnosed. The information supporting this study were obtained by the bibliographical research, participant observation of the process, unstructured interviews with some of the involved people in the process and prospecting tools that can improve it. It results the mapping of new business quotation process, the points indicated as failures and difficulties in the process and the appointment of project management tools that can bring improvements to the new business proposals and pointing the moment for your application in the process
Author: Thiago Alves dos Santos
Language: Portuguese
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W765001982