Work

The 7-S-McKinsey Model : an Implementation Tool of a Destination Marketing Strategy in the Czech Republic

Year: 2011

Type: article

Author: Monika Palatková

Institution: University of Business in Prague

Language: English

Topic: Diverse Aspects of Tourism Research

Subfield: Tourism, Leisure and Hospitality Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W875665261

FWCI: 1.417

Cites: 4

Cited by: 7

Related to: 10