Strategies for Iran ecotourism.
Year: 2012
Type: article
Study design: Observational Study
Abstract: : Tourism industry of any country consists of different forms of tourism and sinceprovided policies and strategies for development of any form of tourism in any country are different and even opposite,matching and adaptation of strategies with the nature of destination is necessary.Ecotourism as the most important formof tourism is not an exception and preparing strategies for its development will not be possible without considering its specific and extraordinary environment. The object for preparing and writing this article is to formulate suitable strategies for Iran ecotourism in a three phase framework consisting of input, matching and decision levels. Provided instruments and techniques in this framework are suitable for different levels of strategic planning (e.g. local, urban, regional and so on). Alsothis research is applied in target and the statistical populationis all technical managers of tourism agencies in the country and data is gathered by designing and distribution of questionnaire.The number of sample of this study amounts to 278 persons. Surveys show that Iran ecotourism is one of the most powerful forms of tourism in this country and can be the first choice for domestic and foreign tourists. Results show that hold and maintainstrategies are the first priority; in addition, considering lots of strengths of the industry, market penetrationand development of products is also suggested among other aggressive strategies. Determining and prioritization of Iran ecotourism strategies are some practical results of this article.
Author: Ramin Asadi
Language: English
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W94887920