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An examination of the attitudes and behaviours of ethnic Chinese wine consumers: an exploratory study

Year: 2007

Type: article

Abstract: Qualitative focus group interviews were performed with ethnic Chinese wine consumers residing in Adelaide, South Australia. The purpose of the interviews was to explore wine related attitudes and behaviours unique to Chinese consumers. The major findings of the study revealed a preference for sweet wine styles and cork closed wine bottles. The practise of mixing red wine with lemonade was discussed. Participants believed that wine was good for their health particularly in maintaining a healthy cardiovascular system and a medicinal administration of wine for a positive health effect was observed.

Source: University of Southern Queensland ePrints (University of Southern Queensland)

Authors: Simon Somogyi, C. Li, Trent E. Johnson, Johan Bruwer, Susan E.P. Bastian

Language: English

Topic: Wine Industry and Tourism

Subfield: Tourism, Leisure and Hospitality Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: green

OpenAlex ID: W9977321

FWCI:

Cites:

Cited by: 4

Related to: 10