The effect of word of mouth on services switching
Work
Year: 2004
Type: article
Source: European Journal of Marketing
Authors Florian von Wangenheim, Tomás Bayón
Cites: 34
Cited by: 305
Related to: 10
FWCI: 5.198
Citation percentile (by year/subfield): 97.25
Domain: Social Sciences
Sustainable Development Goal Peace, justice, and strong institutions
Open Access status: closed