Seeding Strategies for Viral Marketing: An Empirical Comparison
Work
Year: 2011
Type: article
Source: Journal of Marketing
Institutions Technical University of Darmstadt, Goethe University Frankfurt, Kühne Logistics University
Cites: 61
Cited by: 625
Related to: 10
FWCI: 99.69
Citation percentile (by year/subfield): 100
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed