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Drew Franklin

Observed name: Franklin, Drew
ORCID: 0000-0001-5540-7578
Observed ORCID: 0000-0001-5540-7578
OpenAlex ID: A5001464806
Adding co-creation as an antecedent condition leading to trust in business-to-business relationships
2018 · Drew Franklin, Roger Marshall · Industrial Marketing Management · 130
Investigating Salesperson Performance Factors: A Systematic Review of the Literature on the Characteristics of Effective Salespersons
2019 · Halimin Herjanto, Drew Franklin · Australasian Marketing Journal (AMJ) · 91
COVID-19 and Extremeness Aversion: The Role of Safety Seeking in Travel Decision Making
2021 · Jungkeun Kim, Jooyoung Park, et al. · Journal of Travel Research · 70
Online Travel Agency Price Presentation: Examining the Influence of Price Dispersion on Travelers’ Hotel Preference
2019 · Jungkeun Kim, Drew Franklin, et al. · Journal of Travel Research · 65
The Relationship between E-Lifestyle and Internet Advertising Avoidance
2015 · Amir Abedini Koshksaray, Drew Franklin, et al. · Australasian Marketing Journal (AMJ) · 45
Al-enabled biometrics in recruiting: Insights from marketers for managers
2020 · Patrick van Esch, J. Stewart Black, et al. · Australasian Marketing Journal (AMJ) · 43
Sticky Narratives: How Micro-Influencers Engage and Retain Their Audience Through Storytelling
2025 · Shahper Richter, Alexander Richter, et al. · Australasian Marketing Journal (AMJ) · 28
The Impact of Same versus Different Price Presentation on Travel Choice and the Moderating Role of Childhood Socioeconomic Status
2021 · Marilyn Giroux, Drew Franklin, et al. · Journal of Travel Research · 27
International Market Segmentation across Consumption and Communication Categories: Identity, Demographics, and Consumer Decisions and Online Habits
2020 · Rouxelle de Villiers, Pornchanoke Tipgomut, et al. · IntechOpen eBooks · 13
An Experimental Investigation of Second-Hand Clothing Consumption
2021 · Richard P. Bagozzi, Sheau-Fen (Crystal) Yap, et al. · Journal of Macromarketing · 11
Sales force motivation, control system, and compensation & incentive research in the first half of the 21st century
2026 · Murali K. Mantrala, Drew Franklin, et al. · Journal of Personal Selling and Sales Management · 3
“012012 or 111000”: preference for consumption pattern-seeking
2020 · Jungkeun Kim, Yuanyuan (Gina) Cui, et al. · European Journal of Marketing · 3
Marketing the use of headgear in high contact sports
2020 · Negin Ahmadi Saber Doust, Patrick van Esch, et al. · Journal of Retailing and Consumer Services · 2
Exploring immersive technologies in B2B value co-creation – An integrative review and research agenda
2026 · Tim Kalwey, Drew Franklin, et al. · Industrial Marketing Management · 1
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Recipes for Recovery: A Configurational Approach to Developing and Deploying Interorganisational Trust Recovery Solutions Following Service Failure
2020 · Drew Franklin · Tuwhera (Auckland University of Technology) · 1
Cultural Configurations of Indigenous Willingness to Use Health Chatbots: Insights from He Pikinga Waiora
2026 · Hassandoust, Farkhondeh, Malik, Mohsin, et al. · Journal of the Association for Information Systems
New Attributions to Sales Performance in a Highly Spiritual Market: Individuals’ Spirituality and Family Support
2026 · Drew Franklin, Halimin Herjanto · Indonesian Management and Accounting Research
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Telling stories: the 4 ways micro-influencers build and keep their loyal audiences
2025 · Shahper Richter, Alexander Richter, et al. · The Conversation
With the end of Flybuys NZ, what happens to the personal data of nearly 3 million Kiwis?
2025 · Lisa Asher, Raffaele Ciriello, et al. · The Conversation
Stop waiting for a foreign hero: NZ’s supermarket sector needs competition from within
2025 · Lisa Asher, Catherine Sutton-Brady, et al. · The Conversation
Religiosity Influencing Business-to-Business Sales in the Digital Era
2024 · Sima, Herbert, Franklin, Drew, et al. · ResearchSpace (University of Auckland)
The Foodstuffs merger is dead – but that still won’t fix NZ’s over-concentrated supermarket sector
2024 · Lisa Asher, Drew Franklin · The Conversation
Enhancing Research Impact Through Clear and Accessible Communication
2024 · Drew Franklin, Snejina Michailova · SSRN Electronic Journal
Cultivating a Network of Trust: Exploring the Trust Building Agency of Objects in Home Sharing
2018 · Marian Makkar, Drew Franklin · ACR North American Advances
Toward restoring violated trust: exploring the antecedents of trust in business-to-business relationships
2014 · Drew Franklin · Tuwhera (Auckland University of Technology)
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Works count: 28
Citation count: 533
H-index: 10
I10-index: 10
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