Work

Telling stories: the 4 ways micro-influencers build and keep their loyal audiences

Year: 2025

Type: other

Source: The Conversation

DOI: 10.64628/aa.vuevtnd6g

Authors: Shahper Richter, Alexander Richter, Drew Franklin

Institutions: University of Auckland, Victoria University of Wellington

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4413613374

Cites:

Cited by:

Related to: 10