Author

Debra Grace

Observed names: Debra A. Grace, Debra Ann Grace, Grace, Debra

Institution: Griffith University

Observed institution: Griffith University

ORCID: 0000-0003-4944-3104

Observed ORCID: 0000-0003-4944-3104

OpenAlex ID: A5002286114

Building and measuring employee‐based brand equity

2010 · Ceridwyn King, Debra Grace · European Journal of Marketing · 375

PDF

Internal branding: Exploring the employee's perspective

2007 · Ceridwyn King, Debra Grace · Journal of Brand Management · 356

PDF

Examining service experiences and post‐consumption evaluations

2004 · Debra Grace, Aron O'Cass · Journal of Services Marketing · 326

Surviving an economic downturn: Dynamic capabilities of SMEs

2021 · Scott Weaven, Sara Quach, et al. · Journal of Business Research · 280

Employee Based Brand Equity: A Third Perspective

2009 · Ceridwyn King, Debra Grace · Services Marketing Quarterly · 232

PDF

Examining the antecedents of positive employee brand‐related attitudes and behaviours

2012 · Ceridwyn King, Debra Grace · European Journal of Marketing · 193

Exploring consumer experiences with a service brand

2004 · Aron O'Cass, Debra Grace · Journal of Product & Brand Management · 193

Service branding: consumer verdicts on service brands

2004 · Debra Grace, Aron O’Cass · Journal of Retailing and Consumer Services · 184

An examination of the antecedents of repatronage intentions across different retail store formats

2004 · Debra Grace, Aron O’Cass · Journal of Retailing and Consumer Services · 183

Examining the effects of service brand communications on brand evaluation

2005 · Debra Grace, Aron O'Cass · Journal of Product & Brand Management · 182

The corporate social responsibility (CSR) employer brand process: integrative review and comprehensive model

2019 · Joan Carlini, Debra Grace, et al. · Journal of Marketing Management · 173

PDF

An exploratory perspective of service brand associations

2003 · Aron O’Cass, Debra Grace · Journal of Services Marketing · 168

Consumer motivation and luxury consumption: Testing moderating effects

2018 · Wei Shao, Debra Grace, et al. · Journal of Retailing and Consumer Services · 157

The Generation Effect

2014 · Sarah Gardiner, Debra Grace, et al. · Journal of Travel Research · 146

Brand associations: looking through the eye of the beholder

2002 · Debra Grace, Aron O’Cass · Qualitative Market Research An International Journal · 142

Customer brand co-creation behavior: conceptualization and empirical validation

2018 · Cassandra France, Debra Grace, et al. · Marketing Intelligence & Planning · 132

PDF

City branding research and practice: An integrative review

2016 · Amelia Green, Debra Grace, et al. · Journal of Brand Management · 130

PDF

Travel Decision Making

2012 · Sarah Gardiner, Ceridwyn King, et al. · Journal of Travel Research · 130

Employee brand equity: Scale development and validation

2011 · Ceridwyn King, Debra Grace, et al. · Journal of Brand Management · 128

Segmenting service “complainers” and “non‐complainers” on the basis of consumer characteristics

2006 · Kelli Bodey, Debra Grace · Journal of Services Marketing · 125

The corporate social responsibility (CSR) internal branding model: aligning employees’ CSR awareness, knowledge, and experience to deliver positive employee performance outcomes

2021 · Joan Carlini, Debra Grace · Journal of Marketing Management · 122

PDF

An Empirical Analysis of Franchisee Value-in-Use, Investment Risk and Relational Satisfaction

2010 · Debra Grace, Scott Weaven · Journal of Retailing · 118

PDF

Contrasting “complainers” with “non‐complainers” on attitude toward complaining, propensity to complain, and key personality characteristics: A nomological look

2007 · Kelli Bodey, Debra Grace · Psychology and Marketing · 117

How Embarrassing! An Exploratory Study of Critical Incidents Including Affective Reactions

2007 · Debra Grace · Journal of Service Research · 114

Understanding the role of retail store service in light of self‐image–store image congruence

2008 · Aron O'Cass, Debra Grace · Psychology and Marketing · 109

Works count: 119

Citation count: 6,684

H-index: 47

I10-index: 72