Work

Examining the effects of service brand communications on brand evaluation

Year: 2005

Type: article

Study design: Observational Study

Source: Journal of Product & Brand Management

DOI: 10.1108/10610420510592581

Authors: Debra Grace, Aron O'Cass

Institutions: Griffith University, University of Newcastle Australia

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2079210396

FWCI: 9.906

Cites: 51

Cited by: 182

Related to: 10