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Author

Olaf Reinhold

Observed names: REINHOLD O., Reinhold, Olaf
ORCID: 0000-0003-1977-1641
Observed ORCID: 0000-0003-1977-1641
OpenAlex ID: A5002546008
Social Customer Relationship Management (Social CRM): Application and Technology
2012 · Rainer Alt, Olaf Reinhold · Business & Information Systems Engineering · 59
Current Applications of Machine Learning Techniques in CRM: A Literature Review and Practical Implications
2018 · Beatriz Nery Rodrigues Chagas, Julio Augusto Nogueira Viana, et al. · IEEE/WIC/ACM International Conference on Web Intelligence · 43
Social Customer Relationship Management: State of the Art and Learnings from Current Projects
2012 · Olaf Reinhold, Rainer Alt · Journal of the Association for Information Systems · 39
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Social-Customer-Relationship-Management (Social-CRM): Anwendung und Technologie
2012 · Rainer Alt, Olaf Reinhold · WIRTSCHAFTSINFORMATIK · 38
Analytical Social CRM: Concept and Tool Support
2011 · Olaf Reinhold, Rainer Alt · Journal of the Association for Information Systems · 36
Social CRM: Biggest Challenges to Make it Work in the Real World
2017 · Fábio Lobato, Márcia Pinheiro, et al. · Lecture notes in business information processing · 35
Social Customer Relationship Management: Fundamentals, Applications, Technologies
2019 · Rainer Alt, Olaf Reinhold · Management for professionals · 28
Artificial Intelligence, Blockchain, Big Data Analytics, Machine Learning and Data Mining in Traditional CRM and Social CRM: A Critical Review
2022 · Georgios Lampropoulos, Kerstin Siakas, et al. · IEEE/WIC/ACM International Conference on Web Intelligence and Intelligent Agent Technology (WI-IAT) · 26
Social Customer Relationship Management
2016 · Rainer Alt, Olaf Reinhold · Springer eBooks · 24
How Companies are Implementing Social Customer Relationship Management: Insights From Two Case Studies
2013 · Olaf Reinhold, Rainer Alt · Bled eConference · 21
A literature review of the current applications of machine learning and their practical implications
2020 · Beatriz N.R. Chagas, Julio Viana, et al. · Web Intelligence · 20
Improving relationship management in universities with sentiment analysis and topic modeling of social media channels: learnings from UFPA
2017 · Douglas Cirqueira, Márcia Pinheiro, et al. · IEEE/WIC/ACM International Conference on Web Intelligence · 20
Enhancing Collaborative CRM with Mobile Technologies
2009 · Olaf Reinhold, Rainer Alt · 17
Social Media Analytics Using Business Intelligence and Social Media Tools – Differences and Implications
2017 · Matthias Wittwer, Olaf Reinhold, et al. · Lecture notes in business information processing · 11
Social CRM in Digital Marketing Agencies: An Extensive Classification of Services
2018 · Gabriela Morgado Barata, Julio Viana, et al. · IEEE/WIC/ACM International Conference on Web Intelligence · 10
Customer Context and Social CRM: A Literature Review and Research Agenda
2017 · Matthias Wittwer, Olaf Reinhold, et al. · 8
Model of acceptance and use of social customer relationship management in micro and small enterprises
2025 · Cristiana De Muylder, Jefferson Lopes La Falce, et al. · International Journal of Innovation · 6
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The Role of Cross-Domain Use Cases in IoT – A Case Analysis
2019 · Sebastian Bär, Olaf Reinhold, et al. · Hawaii International Conference on System Sciences (HICSS) · 6
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A Semantic BI Process for Detecting and Analyzing Mentions of Interest for a Domain in Tweets
2018 · Vilmar César Pereira, Renato Fileto, et al. · Brazilian Symposium on Multimedia and the Web · 5
Usability of CRM Systems as Collaboration Infrastructures in Business Networks
2008 · Olaf Reinhold, Rainer Alt · Journal of the Association for Information Systems · 5
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Análise do setor de telecomunicação brasileiro: Uma visão sobre Reclamações
2020 · Gustavo Nogueira de Sousa, Isabelle da Silva Guimarães, et al. · RISTI - Revista Ibérica de Sistemas e Tecnologias de Informação · 4
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Outsourcing of Social CRM Services in German SMEs
2020 · Julio Viana, Maarten van der Zandt, et al. · Lecture notes in business information processing · 4
Social CRM: Tools and Functionalities
2019 · Rainer Alt, Olaf Reinhold · Management for professionals · 4
Exploring Context from the Consumer Perspective: Insights from eBusiness and Health Care
2017 · Olaf Reinhold, Matthias Wittwer, et al. · Lecture notes in business information processing · 4
Social Media Analytics in Social CRM – Towards a Research Agenda
2016 · Matthias Wittwer, Olaf Reinhold, et al. · Bled eConference · 4
Works count: 64
Citation count: 506
H-index: 13
I10-index: 15
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